Strategic Advisory Firm

We tend the soil
so you can grow
the fruit.

Alchemy Associates is not a service provider; we are a strategic ally. We operate as the extra cylinder in the engine for early-stage startups, trading high-level guidance for sweat equity.

Explore our philosophy
I.

The Gardener's Agreement

Skin in the game.

Aligned Interests

We do not charge upfront cash. Our compensation is tied entirely to the growth and success of your company. Through performance-based equity structures over 24 to 36 month engagements, our success becomes inextricably linked to yours.

"We guide, you decide."

Core Operating Principle

The Base Stake

Typically 1% to 5% equity granted upon signing, securing our commitment as your strategic advisors and non-operational mentors.

Performance Bonus

Additional equity tranches (3% to 8%) are earned strictly upon hitting pre-defined, high-precision revenue or funding milestones.

Founder Autonomy

If agreed-upon targets are not met within the contract term, the company retains the right to buy back unearned shares at a nominal price.

II.

Strategic Objectives

Operating as the tactical targeting computer for your mission.

€2M+

Funding Acquisition

Navigating the complex landscape of Finnish and EU public grants, R&D funding (Business Finland, ELY), and private angel/VC investment rounds to secure your operational runway.

€2M

Revenue Scaling

Implementing robust go-to-market strategies, optimizing sales funnels, and facilitating international expansion to consistently hit aggressive, multi-million euro ARR targets.

5-10%

Operational Efficiency

Stabilizing operations to drive healthy profit margins. We leverage proprietary operational frameworks and data analysis to eliminate trial-and-error waste.

III.

The Alliance

Our Portfolio

Every partner is a carefully selected addition to our ecosystem, representing the next generation of industry leaders across diverse verticals.

Digital Infrastructure

Tunnelworks

Privacy-first internet infrastructure tools built specifically for entrepreneurs. No jargon, no lock-in, just simple, GDPR-compliant DNS and email hosting.

Status: Active Target: €2M Funding

Medical Aesthetics

Lumestetic Oy

Premium importation and resale of cosmetic and medical devices. Scaling operations across the Nordics with a "professional to professional" approach.

Status: Active Target: €2M ARR

Wellness

Ridals Oy

Premier beauty & wellness clinic offering a comprehensive range of safe, high-quality cosmetic and medical beauty treatments.

Status: Active Target: €1,5M ARR

Sustainable Fashion

ReBridal Oy

Innovative wedding boutique promoting the bridal circular economy through the sale, rental, and dynamic consignment of pre-loved gowns.

Status: Active Target: €2M ARR & Expansion

Sustainable Fashion

Hi honey Oy

A specialized, body-positive sewing and alterations business transitioning into a highly scalable, sustainable franchise model for bridal wear.

Status: Active Target: Franchise Launch

Industrial Chemicals

AXW Nordic

Strategic distribution and supply chain management of polyurethane, focusing on high-performance solutions for Nordic & Baltic markets.

Status: Active Target: €3,5M Market Expansion
IV.

The Alchemists

An equal partnership built on diverse, battle-tested expertise.

Waltteri Naapuri

Commercial Strategy

Expert in technical sales and industrial market expansion. Builds profitable operations from ground zero and manages high-stakes, multi-million euro deals with meticulous precision.

Aleksi Ojala

Growth & Funding

Specialist in securing multi-million euro public and private funding. Guides startups from concept to investor-ready, driving rapid, data-backed scaling methodologies.

Mikko Järvinen

Enterprise Scaling

Chairman of the Board. Brings 25 years of executive sales leadership, specializing in international expansion, corporate governance, and go-to-market architecture.

Tero Moliis

UX & Market Entry

Serial entrepreneur bridging high-level strategy and user experience. Specializes in turning disruptive concepts into tangible business realities across global markets.